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SMX Recap: Almost Like Being There

  |   Conference, SMX East
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Did you miss the Search Marketing Expo this year? If so, that’s a shame, because SMX 2014 was an amazing resource for brand and social marketers- a treasure trove of beneficial information. Now for the good news: we’ve got the scoop, and we’re willing to share. Here’s a taste of SMX, with a recap of the first two days.

 

  • Day One: Much of the discussion centered on Google and the evolving face of SEO marketing. Marshall Simmonds, founder and CEO of Define Media Group, Inc., helped participants navigate the difficulties facing SEO experts and offered valuable tips on how to make the most of SEO search referrals. Another hot topic was social content, with Tami Cannizzaro, Global Director of Marketing, Social Business at IBM, who led a session that focused on creating the right content for the best possible SEO rankings. Social is the face of your brand, so put your best face forward, working to create authentic connections, in order to optimize your content marketing efforts. Also on the agenda were Annie Cushing, SEO and Analytics Consultant for Annielytics.com, who shared best practices for branding data, and Tim Mayer, Chief Marketing Officer of Trueffect, whose insights on creating relevant display ads, proved extremely valuable.  Want more than just a taste of day one? Check out the full recap by clicking here.
  • Day Two: With so many influential industry leaders at the conference, there was plenty to learn during the second day of this important social media marketing event. A panel discussion moderated by Search Engine Land contributing editor Ginny Marvin offered insights on search engine marketing, as implemented in large advertising agencies. Mobile was another big part of day two’s focus, since it’s such a huge part of today’s marketing landscape. In the Learn with Google session, attention was focused on understanding Google’s algorithms in order to use them to leverage effective SEM strategy results. Of course, we’ve only scratched the surface here, but you can learn more about day two by clicking here.

 

SMX is certainly the place to be if you’re interested in learning how to boost your brand. If you missed it this time around, be sure and catch the next one!

Eric is an avid gamer, competitive pool player and paid media expert. He enjoys being challenged to think outside the box to help achieve client goals. In his spare time, he does charity work for RizeUp Gaming, an organization dedicated to making gaming communities a healthier and safer place for everyone. Connect with Eric on Twitter @Rakura1 or on LinkedIn at linkedin.com/in/erictipton